Transform 2021 Spoke course

Short course explaining a variety of digital advertising concepts through the real estate lens. 01: Why digital marketing? 02: Aussies on social media 03: Better targeting with digital 04: What is remarketing? 05: Hitting the target 06: Attracting passive buyers 07: Digital share of voice explained 08: Where are all the buyers? 09: Measure what matters 10: Continuous optimisation